Advertising a Creative Hobby
For those of you who don’t know, Photography is a hobby of mine I’ve tried to take as seriously as possible since 2010 (when I got my first DSLR). For the most part, I am self taught and spend a long time trying different methods when taking photos. As with any creative passion, getting yourself noticed and taken seriously can be a difficult task. Those closest to you will easily see your creations but breaking through the barrier to others seeing your work is difficult with so many others who create amazing things as a career.
So this is just a little guide for anyone starting out or thinking of doing. Having only started myself at the end of last year, I’m by no means an expert. But I’ve learned a little since November and just wanted to share it!
1. Create a product
Whether this is an eBook, phone cases, t-shirt designs, this is probably one of the more time consuming yet more promising ways of advertising what you create. If you’re looking to make money from your creativity it’s something you should definitely be doing! Think carefully about your product of choice – with a large following of loyal fans then t-shirt designs for a blog for instance would be a good idea. On the other hand, if you’re an artist and can create cool designs maybe give creating a phone case a try. Another benefit of creating products is you can use in them giveaways, which are bound to attract more finding your work!
2. Increase your social media coverage
First off, I do not mean use personal accounts! If you want to be taken seriously, create a page or a new account where the main focus is all on your creations. Do not try to advertise your work between posts where you’re getting completely drunk on a night out (unless you’re exceptionally skilled at remembering to put these as ‘Friends Only’ posts. Personally, right now I have account pages/accounts for my photography on: Facebook, Twitter, Instagram and 500px. I use some of these far more than others, my favourites right now are probably 500px (which is something I’ve very recently tried) and Instagram. If you’re using Instagram, my biggest tip is to do your research on tags as they can be very effective! Look at examples of similar work to what your posting for an idea of which tags could give you the best coverage.
3. Claim your blog on Bloglovin’
Blogging about your products in order to gain popularity? Be sure to create an account on Bloglovin’ and claim your blog! It’s simple to do, to claim you’ll just place a link on your blog and from then on not only will the site register your posts quicker but you can also gain followers to your blog on it. And remember, if this is how you plan on increasing your popularity then you must keep adding up to date posts in order for this to be worth it.
4. Keep an eye out for the next big thing
When it comes to advertising creativity – there are consistently new social media sites where you can create a portfolio or link up with others. Facebook, Twitter, Instagram are some of the best known but make sure you don’t miss out on the next upcoming places!
5. Create a website
I’m not suggesting that straight off you buy a personal domain, fancy theme and all that jazz – but there are plenty of ways you can create a site to post your creations on! Wix is a good way to do this as you can create a free website. But take a look around! It’s worth it to have somewhere more personal to showcase your work on.
6. And finally, graft!
The truth is, nothing really comes easy in life. You might be lucky and have someone big stubble across your site/social media page and help spread the word, but other than that gaining popularity generally involves a lot of hard work and not giving up. Above all else, remember that the product(s) is an extension of who you are: you’re as much advertising yourself as a brand as you are the things you create. This is especially true if you’re aiming to make a career in something creative, it may take a long time and a lot of hard work but it will be worth it in the end.
P.s. For an idea of how creating your popularity can be increased by social media, this is how many likes I got on Instagram from just the last two months of 2016 when starting out! It might be just a start, but it does show that it’s worth putting the extra effort in. Especially if you consider that for me, this is purely a hobby and I actually have a full time job.